There’s a lot of debate as to whether or not you NEED to have a blog to see success on Pinterest. This is mostly because it hasn’t ALWAYS been this way. However, recently Pinterest took the ability to claim pretty much every platform away, so now your only really option is to claim your website. That means you can’t really get away with sharing Instagram content, Etsy product listings, YouTube videos, etc with your viewers anymore because you can’t claim those accounts anymore & in order to track your analytics, you have to have your content linking back to your “claimed account.” Which is now JUST your website.
This mainly poses a problem because Pinterest REALLY encourages fresh content. And part of fresh content is having fresh links to use on a monthly basis. So unless you have a storefront that is regularly updated or a blog that you frequently post to, it’s pretty difficult to give Pinterest what it wants — fresh content & fresh links.
If you want to be able to track your progress on Pinterest or use the analytics tab at all, you really need to be sharing mainly content from your claimed website. (Side note: you ARE able to claim more than one website or URL).
Most people don’t have more than 5 or 6 pages on their site, so unless you have a blog or an online store, you’re going to run out of fresh links REALLY fast. I’m talking like…you might be able to get away with pinning to those 5 or 6 main urls for about a month before you get caught in the spam filter.
SO, the perfect solution for an online service provider, someone who wants to promote affiliate links, or any other online business owner that doesn’t actually have a STORE with a multitude of listed produtcts for sale (with individual product pages), a blog is a great way to create a plethora of fresh links on your website without having to reinvent the wheel.
There are a few types of businesses I can think of that could probably get by on Pinterest without a blog. I’ve listed a few below along with reasons why they may not need a blog.
Online retailers with multiple product listings already have a ton of indiVidual pages on their website for each product listing. That means they don’t REALLY need a blog in order to generate fresh links on a regular basis for Pinterest success. Another thing about online retailers is that they can (and should) become verified merchants on Pinterest, which means they’re able to import their full product catalogue, thereby creating evergreen stoppable pins with all product listings imported.
Artists, wedding photographers, and other business owners with several gallery or portfolio links on their website that are frequently added to or updated can also get away with not having a blog. The reason that this works is that these galleries and portfolios function the same way as blogs, providing the business owner with several different URLs to alternate between when pinning.
I hope this helps! Learn more about what “fresh” URLs are and why you need them on this blog post!
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Pinterest Business accounts are a totally different beast to conquer if you’re used to using a personal Pinterest account! Using a personal account, it’s all about what appeals to you. Repin things you like, make boards that inspire you, throw the rest to the wind! But with Pinterest Business accounts, there’s a LOT more that you need to worry about. But it doesn’t have to be super intimidating! You can optimize your Pinterest account in no time & start making $$ & driving traffic to your site asap with the optimization tips I’ve laid out for you below.
Let’s dive in!
First and foremost, you’re going to want to log out of your personal account & create a NEW Pinterest Business account. Emphasis on BUSINESS! The business accounts give you more tools to ensure your businesses success on platform.
Next you’re going to do your keyword research. This is an integral first step before you do any more optimization because you will use this research to help write your title, bio, board descriptions, and board titles. To do keyword research on Pinterest, start with a blank Google doc or Google sheet and answer the following questions: What products or services am I selling or trying to drive traffic to? Who is my ideal audience or ideal client? What questions are my ideal client asking me frequently? What are topics that I commonly cover when creating content?
Use the answers to these questions to get started. Open up Pinterest, head to the search bar at the top of your screen, and start typing relevant topics or phrases into the search bar. Write down the results — what auto populates after you you type your phrase? These are commonly searched for keywords and phrases that you can use to optimize your profile.
Keep track of all of your answers in a spreadsheet or google doc. You can also go to competitors pages for ideas. What keywords are they using in pin descriptions, titles, and graphics? What are their boards titled?
There is not solid “stopping” point for keyword research. Stop when you feel like you’re tired of looking. Your keyword research is something you will continuously be adding to, so just get enough done on the front end to feel confident moving forward into profile optimization and content creation. You can always add on later!
Now that you have your keyword research done, it’s time to start filling in the blanks. Go back to your settings & use your keywords to write your profile title and bio. I recommend your name or business name + a “title” that is commonly searched for. For example, “Grace John Creative | Digital Marketing Tips” or something along those lines.
For your bio, optimize it the same way you would your instagram bio. Describe what you do as concisely and with as many keywords as possible — without keyword stuffing!
Next we move on to creating your boards and writing your board descriptions. Create 5 – 10 boards to start out with & make sure that the titles are relevant keywords that encompass a content pillar that you’ll be sharing about a lot. When you create the boards, immediately make them secret, then pin the top 30 recommended pins that populate to that board. This will help Pinterest know what type of content is going to be shared on that board which will better help index posts under the most relevant keyword once you start sharing content to that board.
Once you have all boards created and pinned to, start writing pin descriptions for them. Your pin description should be ~450 characters long & should use keywords relevant to that board. Make it conversational! Then, you’ll gradually make each board public again. I would say make 3 public per day. You don’t want to do everything all at once or you could get caught in the spam filter. Better to be safe than sorry!
Last but not least, you’re going to claim your website! This is the final & most important step of profile optimization because it allows you to track impressions, saves, and outbound clicks through your analytics tab. Claiming your website is different for every website builder, so I won’t go into too much detail here, but I will provide links to a few tutorials below!
To claim your website, go to settings > claimed > claim website > copy the HTML tag > enter your website URL > go to your website builder > insert code into site header > publish your changes > go back to Pinterest & click verify > you should be all set!
Claiming a Showit website on Pinterest
Claiming a Squarespace website on Pinterest
Claiming a WordPress website on Pinterest
Claiming a Shopify Website on Pinterest
Claiming a Wix Website on Pinterest
If you want to go the extra mile, you can also create board covers and a Pinterest header image for your profile. These steps aren’t super necessary, they just make your account look that much more put together!
Next it’s allllll about creating & optimizing content, but I’ll cover that in another blog another day!
I hope this was super helpful! If you need more help, you can download my Pinterest Starter Bundle here or hire me as your Pinterest account manager here!
Talk to you soon!
Are you ready to finally see growth on your client’s Pinterest? Tired of trying something new every month, only to have the same results every time? I get it. Seeing those analytics flat-line, or even dip, is super discouraging. I’ve spent the last year refining my Pinterest strategy. With each of my clients, I learned something new and implemented it. I’ve taken numerous courses, and spent hours reading through blogs and posts about Pinterest strategy. I’ve finally gotten to a place where I am super confident with my strategy, and now I want to share it with you! Grab a pen and paper or your Notes app, because you’re going to want to save this information!
Are you selling services, products, wanting to expand your audience, or even looking to diversify your entire marketing strategy? No matter what your goal is, knowing how to leverage Pinterest trends and best practices (like staying out of the spam filter) will help you get the most out of your Pinterest strategy. Figuring out your goal will help you determine how often you need to be posting. While post times aren’t the only important aspect of your Pinterest strategy, they are super important to give you a framework to start. If you’re looking for quicker growth selling products online, you’ll want to post more fresh pins daily. If you’re ok with taking it slow at first and want to get yourself in front of fresh eyes on a new platform, posting less to start is fine. For most clients, I post at least 4 times per day!
After you’ve determined your ultimate goal and how often you’ll be posting to Pinterest, it’s time to think about visuals. After all, Pinterest is THE visual search engine, so graphics are very important here! Start brainstorming about what you want your content to look like. Some questions you can ask yourself are: Do I have a brand guide? Do I want to use templates? Do I want to make my own templates or purchase them from someone else? I recommend using templates, whether you make them yourself or purchase them from somewhere, like Creative Market. When I work with a client, I create around 20 branded templates so I always have something to pull from!
Pinterest offers several different format options. From Idea pins, to carousel, to static pins, and video pins. What type of format will you focus on? I recommend trying every format as you’re first getting started, to see what works best for your brand, your profile, and your audience. Over time, you’ll see what formats work best for your account! Usually, I post a combination of fresh static pins, video pins, and 1-2 idea pins each week.
Alright, are you ready to begin posting? Before you publish any fresh pins, it’s important to consider what the goal of each post is. A blog post pin might be used to drive traffic to your website. On the other hand, a product pin may drive sales and a meme pin could be used to grow your community and attract more leads. Try to focus on balancing these different types of posts and goals every week.
At some point, I’m sure you’ve come across the term “content pillars” in relation to Instagram, but did you know that content pillars are relevant to Pinterest as well? I typically create at least three different content pillars per client, and use all of them weekly! Here’s a quick refresher, just in case you can’t remember what they are: You create content pillars based on different types of content (like what we talked about in number 4). For example, one pillar could be a product feature, one may be a blog feature, one may be an infographic, and one may be educational, a tip, or DIY. It totally depends on what you’re selling (back in number 1)!
If you’re starting to get an understanding for Pinterest, and the incredible growth you can experience within your business after implementing a Pinterest strategy, you can hire me as your Pinterest manager here! Or, if you’re looking for one-time assistance with set-up and getting your Pinterest Business account started, I also offer Done in a Day Pinterest Strategy Sessions here!
Honestly, I’m more inclined to say, “The real question should be who can’t benefit from Pinterest marketing,” but even that is way too easy because (almost) EVERYONE can benefit from Pinterest marketing! Let’s go over some of the ways that practically every type of business can use Pinterest in their 2022 marketing strategy.
Whether you’re a wedding photographer, a lifestyle photographer, or a portrait/branding/product/food/[fill in the blank] photographer, Pinterest will be your best FREE method to drive traffic back to your website or portfolio. Since Pinterest is a visual search engine, users are usually looking for beautiful images, which are totally in your wheelhouse! Focus on fresh static pins to direct traffic to your site, and add a few idea pins per week, highlighting recent sessions, to drive Pinterest account growth and website referrals!
No matter what you’re selling, whether it’s clothing, prints, or polymer clay earrings, your audience is on Pinterest. 85% of Pinterest users have made a purchase on or through the platform. If you’re not already on Pinterest, you are missing out on so many valuable potential customers! For long-term growth, I recommend fresh content on your website via a blog so that you can reel people in with more than just product shots and rich pins. As a product-based business, you may write blogs about the creative process or create gift guides that include your products in them! Focus on rich pins, static pins, and idea pins to experience well-rounded Pinterest growth.
Pinterest is an evergreen marketing strategy, so the moment you start putting your products on the platform is the moment that they exist on the platform forever. Depending on what keywords you use and how thoroughly you do your keyword research, pins from this year could continue driving traffic to your shop for YEARS as those keywords ebb in and out of relevancy.
Just because you’re not marketing a tangible item doesn’t mean you shouldn’t include Pinterest in your marketing strategy! Contrary to popular belief, you don’t HAVE to have a plethora of images or products to be successful on Pinterest. In fact, you may have an advantage over product-based businesses here because you have plenty of blogging material! Even if you don’t have a blog yet, start by repurposing your Instagram posts into blog posts, and resize Instagram graphics into Pinterest static or idea pins. Once you have some momentum, additional blog topics will come naturally!
At the end of the day, Pinterest is an amazing way to drive traffic to your website and get people’s eyes on your services. If you’re struggling to sell yourself on Instagram, I suggest giving Pinterest a shot. It’s a great way to generate leads and add people to your e-mail list.
If you’re looking for some guidance on how to get started with the best Pinterest strategy for your business, my Done in a Day Pinterest service was made for you! You’ll receive 10 branded Pinterest templates and pin descriptions, 15 blog ideas, one week of Voxer support after, and a keyword research sheet. Click here to learn more and here to sign up! Already have a Pinterest account but don’t have time to maintain it? Check out my Monthly Account Management to drive traffic to your website while you sleep!