Want to Steal My Pinterest Marketing Strategy?
Are you ready to finally see growth on your client’s Pinterest? Tired of trying something new every month, only to have the same results every time? I get it. Seeing those analytics flat-line, or even dip, is super discouraging. I’ve spent the last year refining my Pinterest strategy. With each of my clients, I learned something new and implemented it. I’ve taken numerous courses, and spent hours reading through blogs and posts about Pinterest strategy. I’ve finally gotten to a place where I am super confident with my strategy, and now I want to share it with you! Grab a pen and paper or your Notes app, because you’re going to want to save this information!
1. Determine your Pinterest-Specific Marketing Goal
Are you selling services, products, wanting to expand your audience, or even looking to diversify your entire marketing strategy? No matter what your goal is, knowing how to leverage Pinterest trends and best practices (like staying out of the spam filter) will help you get the most out of your Pinterest strategy. Figuring out your goal will help you determine how often you need to be posting. While post times aren’t the only important aspect of your Pinterest strategy, they are super important to give you a framework to start. If you’re looking for quicker growth selling products online, you’ll want to post more fresh pins daily. If you’re ok with taking it slow at first and want to get yourself in front of fresh eyes on a new platform, posting less to start is fine. For most clients, I post at least 4 times per day!
2. Decide How your Content will Look
After you’ve determined your ultimate goal and how often you’ll be posting to Pinterest, it’s time to think about visuals. After all, Pinterest is THE visual search engine, so graphics are very important here! Start brainstorming about what you want your content to look like. Some questions you can ask yourself are: Do I have a brand guide? Do I want to use templates? Do I want to make my own templates or purchase them from someone else? I recommend using templates, whether you make them yourself or purchase them from somewhere, like Creative Market. When I work with a client, I create around 20 branded templates so I always have something to pull from!
3. Formatting Your Content for Pinterest
Pinterest offers several different format options. From Idea pins, to carousel, to static pins, and video pins. What type of format will you focus on? I recommend trying every format as you’re first getting started, to see what works best for your brand, your profile, and your audience. Over time, you’ll see what formats work best for your account! Usually, I post a combination of fresh static pins, video pins, and 1-2 idea pins each week.
4. Choose a Goal for Your Post
Alright, are you ready to begin posting? Before you publish any fresh pins, it’s important to consider what the goal of each post is. A blog post pin might be used to drive traffic to your website. On the other hand, a product pin may drive sales and a meme pin could be used to grow your community and attract more leads. Try to focus on balancing these different types of posts and goals every week.
5. Your Pinterest Content Pillars
At some point, I’m sure you’ve come across the term “content pillars” in relation to Instagram, but did you know that content pillars are relevant to Pinterest as well? I typically create at least three different content pillars per client, and use all of them weekly! Here’s a quick refresher, just in case you can’t remember what they are: You create content pillars based on different types of content (like what we talked about in number 4). For example, one pillar could be a product feature, one may be a blog feature, one may be an infographic, and one may be educational, a tip, or DIY. It totally depends on what you’re selling (back in number 1)!
Need Some Extra Help?
If you’re starting to get an understanding for Pinterest, and the incredible growth you can experience within your business after implementing a Pinterest strategy, you can hire me as your Pinterest manager here! Or, if you’re looking for one-time assistance with set-up and getting your Pinterest Business account started, I also offer Done in a Day Pinterest Strategy Sessions here!