Honestly, I’m more inclined to say, “The real question should be who can’t benefit from Pinterest marketing,” but even that is way too easy because (almost) EVERYONE can benefit from Pinterest marketing! Let’s go over some of the ways that practically every type of business can use Pinterest in their 2022 marketing strategy.
Whether you’re a wedding photographer, a lifestyle photographer, or a portrait/branding/product/food/[fill in the blank] photographer, Pinterest will be your best FREE method to drive traffic back to your website or portfolio. Since Pinterest is a visual search engine, users are usually looking for beautiful images, which are totally in your wheelhouse! Focus on fresh static pins to direct traffic to your site, and add a few idea pins per week, highlighting recent sessions, to drive Pinterest account growth and website referrals!
No matter what you’re selling, whether it’s clothing, prints, or polymer clay earrings, your audience is on Pinterest. 85% of Pinterest users have made a purchase on or through the platform. If you’re not already on Pinterest, you are missing out on so many valuable potential customers! For long-term growth, I recommend fresh content on your website via a blog so that you can reel people in with more than just product shots and rich pins. As a product-based business, you may write blogs about the creative process or create gift guides that include your products in them! Focus on rich pins, static pins, and idea pins to experience well-rounded Pinterest growth.
Pinterest is an evergreen marketing strategy, so the moment you start putting your products on the platform is the moment that they exist on the platform forever. Depending on what keywords you use and how thoroughly you do your keyword research, pins from this year could continue driving traffic to your shop for YEARS as those keywords ebb in and out of relevancy.
Service-Based Businesses (Copywriters, Brand Designers, Chefs, etc.)
Just because you’re not marketing a tangible item doesn’t mean you shouldn’t include Pinterest in your marketing strategy! Contrary to popular belief, you don’t HAVE to have a plethora of images or products to be successful on Pinterest. In fact, you may have an advantage over product-based businesses here because you have plenty of blogging material! Even if you don’t have a blog yet, start by repurposing your Instagram posts into blog posts, and resize Instagram graphics into Pinterest static or idea pins. Once you have some momentum, additional blog topics will come naturally!
At the end of the day, Pinterest is an amazing way to drive traffic to your website and get people’s eyes on your services. If you’re struggling to sell yourself on Instagram, I suggest giving Pinterest a shot. It’s a great way to generate leads and add people to your e-mail list.
Need Some Guidance, or Not Sure Where to Start?
If you’re looking for some guidance on how to get started with the best Pinterest strategy for your business, my Done in a Day Pinterest service was made for you! You’ll receive 10 branded Pinterest templates and pin descriptions, 15 blog ideas, one week of Voxer support after, and a keyword research sheet. Click here to learn more and here to sign up! Already have a Pinterest account but don’t have time to maintain it? Check out my Monthly Account Management to drive traffic to your website while you sleep!