Do you HATE doing engagement as much as I do? Wouldn’t it be so much easier if you could continue gaining followers WITHOUT having to do a ton of engagement before and after your post? To me, engagement is one of the most tedious parts of Instagram, and I’m always looking for ways to continue gaining followers without engagement. 

 If you’re in the same boat, you’re in luck. Today, I want to share how I got 46 followers in one day without doing a single minute of engagement! Ready to know my secret?

It was simply THIS carousel! (Click the image after reading this blog to see the post on Instagram). Isn’t it crazy that if you continue to provide your audience with juicy, valuable information, they’ll be interested in it without you having to constantly engage with and remind them you exist?? My analytics speak for themselves! I got 132 profile visits and 46 new followers, plus the post reached over 1,000 accounts and prompted 200+ interactions! 

Engagement will always be a great tool to add to your marketing strategy, because it builds community. However, I feel like engagement has turned into this ‘get followers quick’ Instagram growth hack. 

Really, you shouldn’t rely solely on engagement to grow your account and generate new leads. Creating super valuable content and binge-worthy carousels will easily grow your Instagram without requiring a ton of additional engagement. I strongly recommend focusing on your content and content strategy rather than the amount of time you’re spending on engagement.

All that aside, it is way easier said than done to create that “juicy, valuable” content! That’s why I wrote this blog. To give you all of the tips and ticks on creating those juicy carousels.

What Does Your Audience Want More Of?

Take a MAJOR step back and really think about your audience. If you were in their shoes, what would stop your scroll? Ask yourself, “What would MY target audience really want to see? What burning questions do they have?” Putting your audience back at the center of your content creation, regardless of how many followers you have, ensures that every piece of content you create will be valuable for someone. Instagram loves content that brings value to users, because it keeps them coming back!

Do Market Research

After you ask YOURSELF what your audience wants to see as a baseline, try actually asking your audience. You can use story polls, past questions in your DM’s and comments, or Facebook Group comment threads, for great content ideas. Figure out what your audience is actually interested in, and what types of questions they’re asking. Then, structure your content around that information!

Work Smarter Not Harder

I don’t know about you, but one of the most stressful aspects of content creation for me is actually making the content look original, aesthetically pleasing, and on brand. To make things easier on myself, I LOVE buying templates to keep things simple. That way, when it comes time to write the binge-worthy content, I don’t have to worry about creating original layouts–I just have to make some adjustments, input my copy, and alter the colors to match my branding!

Skip The Fluff

Don’t include any fluff in your post, just the juicy stuff! Your audience will not want to binge your content if half of it is unhelpful or just “extra” that you added to make the carousel look longer. In order to keep my posts super concise, I outline them ahead of time, write them out, and then edit them down a few different times. This allows me to make sure I have only the best parts of my content, and my messaging is super clear. 

Remember, not every carousel will be a hit. However, every once in a while, you’ll post one and it will TAKE off. When you have a reputation for creating great content and helpful carousels, there’s a higher chance for success. At the end of the day, it’s all about consistency and VALUE. 

Sidenote: I’m definitely not recommending that you stop engagement altogether! I’m just saying that it may be helpful to shift some of the time you spend on engagement toward researching and creating valuable content. 

Need Someone To Take Instagram Off Your Plate?

If you’re totally overwhelmed thinking about coming up with a content strategy, or creating content, my Social Media Management services were made for you! My IG management service is perfect for the business owner who just hit a growth spurt and no longer has the time to create content or do engagement. IG Management will allow you to get back to your business without sacrificing your social media reach. Click here to fill out an application to work with me!

 

Are you a small business owner trying to market your business on Instagram or social media in general? Are you struggling to increase your engagement rate, grow your instagram, or gain followers? Read this blog post and learn how I grew my Instagram from 0 – 1200 followers in just a few months as a new small business owner!

Tip #1: Use ALT text

You might be wondering….what the heck is ALT text?? Well, it’s alternative text for screen readers. So, if someone is blind and they are using a screen reader & you have included ALT text in your post, the screen reader will read the description you have written out loud. This feature makes Instagram more accessible AND it gives you an AMAZING opportunity to use keywords! In order to add ALT text to your posts on Instagram, create a new post, scroll down to the bottom of the page on which you write comments, tag other accounts, and tag your location, click on advanced settings, and then scroll down and click “write ALT text.”

Tip #2: Tag your location

This tip may seem a bit obvious, but tagging your location on Instagram can increase your reach the same way that hashtags can! When you tag your location, your post will show up on that location’s explore page and therefore, will show your content to an entire audience that may have been missing out on it. You do still have to rank to show up at the top of the page; however, the same rule applies to hashtags.

Tip #3: Use all 30 of your hashtags

If instagram didn’t want us to use all 30 hashtags, they wouldn’t have given us the option to! A great way to grow your instagram account is by using hashtags & using them correctly! You HAVE to do hashtag research if you’re going to use hashtags. Make sure you’re using hashtags specific to your business & your post. Use as many as you can because the more you use, the more of a possibility your content has of being seen by someone that wouldn’t have seen it otherwise!

Tip #4: Use reels

I know you probably hate Instagram reels, but you HAVE to start using them. People that post reels regularly grow exponentially compared to people that continue only posting static graphics. Instagram always pushes their new features & rewards users that give them a shot. So, get inspired and start recording!

Tip #5: Do engagement before and after you post

DUH! If you want people to engage with your content, you have to engage with theirs! If you engage for 15 minutes before and after you post by replying to instagram stories & liking/commenting on people’s posts, your post will show up in more active user’s feeds and will be engaged with more than it would have been had you posted and ghosted!

Want more instagram tips & tricks? I post them daily on stories & my grid, so follow me on Instagram to keep learning! Don’t have time to manage your own socials? Fill out a client app and let me do it for you!